Saatchi & Saatchi

Roots

Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company headquartered in New York, with 140 offices in 80 countries. Saatchi & Saatchi is part of the Publicis Groupe, the world’s third largest communications group.

We We Do

We are a full service, integrated communications network. We’re in the business of getting people to fall in love with our clients’ products and services. Through our creative ideas across all media and all disciplines, we set out to turn brands into Lovemarks which, unlike brands, generate loyalty beyond reason. You can see our work here. We believe passionately in the power of ideas to differentiate and motivate. And to change the world for the better.

To get some idea of the range of disciplines we work in, go to Saatchi & Saatchi X, the shopper marketing experts, and Saatchi & Saatchi S, our groundbreaking sustainability and True Blue offering.

Lovemarks

Lovemarks thinking is the unique way we look at the relationships people have with products, services and entities. Lovemarks are the future beyond brands because they inspire Loyalty Beyond Reason. They’re also capable of generating sustainable growth beyond normal expectations.

We have a highly developed, formal methodology for raising brands to Lovemark status. At its core are the five key steps which make up the ‘Path to Love’. These are, DISCOVERY, XPLORING, INSPIRATION, ATTRACTION and EVALUATION.

The ‘Path to Love’ is driven by insight and by the emotionally engaging ideas we generate for our clients at the INSPIRATION step.

What We Believe

Most companies have a mission statement. We don’t. Instead, we have a Purpose, with these components:

Our Inspirational Dream

To be revered as the hothouse for world changing ideas that create sustainable growth for clients.

Our Focus

To fill the world with Lovemarks.

Our Spirit

One Team, One Dream – Nothing is Impossible.

Peak Performance

We define our Purpose like this because Kevin Roberts, our Worldwide CEO, co-wrote a book with colleagues from the University of Waikato, New Zealand, called ‘Peak Performance’. The book shows how Peak Performing Organizations run their business this way.

Peak Performance is about excelling at all times.

At Saatchi & Saatchi, we strive to be a peak performing organisation, so we nurture our people to be peak performers.

We use the detailed methodology of Peak Performance to guide individuals to their personal goals.

Peak Performance calls for love and passion. Peak performers love what they do. Love doing what they do better. And doing it better than anyone else. Dissatisfaction never gives way to complacency. Characteristically, peak performers dream it, then they do it. And then they aim for a higher peak.

Nothing Is Impossible

An unshakeable belief and unbeatable attitude from day one at Saatchi & Saatchi.

True Blue

Saatchi & Saatchi has helped move sustainability rapidly from the fringes of business to centre stage. So that’s where you’ll find Saatchi & Saatchi S.

We’re a global leader in offering clients sustainability consulting, brand activation and employee engagement.

We identify four streams of sustainability. Social, Economic, Environmental and Cultural. And we define our Focus as ‘making sustainability irresistible’.

We’ve also established an internal programme across the Saatchi & Saatchi Network, through which we’re not going to think green, but act True Blue. We’re driving ideas and actions in all offices around energy efficiency, dematerialisation, waste elimination, community and culture-building.

At the heart of this movement is our DOT (Do One Thing) initiative. It makes sustainability personal and brings to life the assertion that “a billion small victories will make the world a better place”.