The Foundation for A Better Life : Viewers are encouraged to step up to a higher level and to pass on positive values, with the rationale that these seemingly small examples of individuals living values-based lives may not change the world, but collectively they make a difference. The Foundation communicates its message through television, outdoor advertising, theatre, radio, and the Internet. The Foundation’s public service announcements (PSAs) encourage viewers to “Pass It On” regarding its values.
The spots have been viewed over 5.5 billion times, at an average of 2 million times per day, according to Nielsen Media Research. These messages are also being played on over 8,000 screens at the Regal, United Artists, Edwards, and Cinemark Theaters across the U.S.
