Dove’s Campaign For Real Beauty : Launched in 2004 and having effected 4.5 million members, this campaign acts as a catalyst to widen the definition and discussion of societal belief of beauty. By collecting content from its members and advertising it, this movement is reshaping the way women think and feel about themselves creating a healing impact on their families, communities but most importantly themselves.
Acting as a non-profit organization, it was founded in 2000 to promote behavioral values, which it sees as positive. The Foundation creates public service campaigns to communicate its values, such as honesty, caring, optimism, hard work, and helping others, in an attempt to make a difference in communities.
